Why it Works

What is the Jobs Driver

First, The Jobs Driver (www.thejobsdriver.careers) is a subsidiary of Access Advertising, LLC. Access has been aggregating media for the trucking industry, as well as for the major ad agencies that support that industry, for nearly two decades.


Options available today for driver recruitment are the best they have ever been, because there are so many ways to make contact with the recruits you need. That is definitely good news for trucking companies, but it is truly a buyer beware environment: there are a lot of different ways to find drivers, but not all of them work every time.


Think of us like you would a mutual fund. Mutual funds aggregate the stocks of various companies into funds. This makes it easier for the average investor to get in the market without having to study the P&L of each of those companies. The Jobs Driver basically does the same thing for recruiters as it relates to recruitment media.


Likewise, we select a balanced portfolio of media based on your market, job type and budget. Our sources include:

  • Geo-targeted Internet ads around truck stops
  • Digital search ads
  • Driver text blasts
  • Digital Billboards
  • Targeted Email Campaigns
  • Targeted Social Media
  • Old school media, like radio, cable and print
  • Thousands of job boards


You get the drivers you need because not all of your money is put in one investment source. . . that is, you aren’t relying on just one media platform, but on an aggregate of platforms know as The Jobs Driver!


With traditional advertising, such as job boards, your rate of return declines as you spend more. This is because, while your visibility increases as you continue to spend, the candidate pool remains the same. Spreading your money among several reliable media silos, using thejobsdriver, is a much more effective approach that enables you to target a larger pool of potential hires thus, saving you money in the long run.  


Diversification is the key to the success of our job campaigns. Other important components we provide in every campaign we build include:


  • Counterintuitive Bid Strategy 
  • Private Market Ad Placement
  • Leveraged Programmatic Advertising
  • Tens of Millions in Advertising Tracked 


These add up to greater ad placement success.


So, tell us where you have the most trouble finding drivers, mechanics, dockworkers or yard jockeys. We’ve got you covered.

Elevator Pitch

Think of us like you would a mutual fund. Mutual funds aggregate the stocks of various companies into funds. This makes it easier for the average investor to get in the market without having to study the P&L of each of those companies. The Jobs Driver basically does the same thing for recruiters as it relates to recruitment media. We select a balanced portfolio of media based on your market, job type and budget. 

 

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